February 01, 2012

Blumau extravaganza #1 - "No more Phostoshop? WHAT?"

I think never in history I saw so many Fashion ads being banned like I've seen for the past years. Look what happened today:

"The British Advertising Standards Authority released a ruling Wednesday banning a print ad for L’Oreal‘s Revitalift Repair 10 because it used a digitally altered image of actress Rachel Weisz that “misleadingly exaggerated” how well the product works. The Authority also asked L’Oreal to stop using post production techniques (i.e. Photoshop) that “misrepresented what was achievable using the advertised product.”  - Styleite.com

Is that the end of world that everybody is talking about?

I mean, what's the point?
People are being decieved since all the Marketing Extravaganza started so many year ago. We know we are being decieved. We don't care. We just want to see surrealist beauty and pretend someday, maybe, we can be pretty too.

Nobody actually buys Revitalift from L'ORÉAL thinking that will look alike Rachel Weisz. We buy it 'cause of the nice package.

It's like a t-shirt at H&M that cost $5 to make and we pay $30, $40, $50 or even more.

I'm not talking as a fashion consumer but as an antrophologist wannabe.
Human-Beings need a few of fantasy in their lifes. We are just pretending that we believe in such non-senses promises, that our lips will be juicier, our eye-lashes will be sexier...

Come on. That's 21st Century, guys. We already know that if we don't feel good about who we are it's not a Revitalift that will make us feel better, but WE BUY IT.

It's our problem. It's me giving myself a gift. It's you pretending you believe that tomorrow you'll be hotter even getting older.

Who cares? Let us pretend. Stop banning. We are not stupid.
We know what we are doing and we are having a BLAST.

Are you feeling pretty?
I'm feeling MARVELOUS.